Hooked : how to build habit-forming products
(Book on MP3 CD)
Author
Contributors
Published
Grand Haven, MI : Brilliance Audio, 2014.
Format
Book on MP3 CD
ISBN
9781501214622, 1501214624
Physical Desc
1 sound disc (4 hr., 46 min.) : digital ; 4 3/4 in.
Status
Narragansett (Maury Loontjens) - Audiobooks
MP3 CD 658.83 EYA
1 available
MP3 CD 658.83 EYA
1 available
Description
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More Details
Published
Grand Haven, MI : Brilliance Audio, 2014.
Language
English
ISBN
9781501214622, 1501214624
Notes
Participants/Performers
Read by : Dave Wright
Description
"Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down."
System Details
System requirements : CD/MP3 player or PC with MP3-capable software.
System Details
Compact disc ; MP3 format.
Copies
| Location | Call Number | Status |
|---|---|---|
| Narragansett (Maury Loontjens) - Audiobooks | MP3 CD 658.83 EYA | On Shelf |
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Citations
APA Citation, 7th Edition (style guide)
Eyal, N., Hoover, R., & Wright, D. (2014). Hooked: how to build habit-forming products . Brilliance Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Eyal, Nir, Ryan, Hoover and Dave, Wright. 2014. Hooked: How to Build Habit-forming Products. Brilliance Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Eyal, Nir, Ryan, Hoover and Dave, Wright. Hooked: How to Build Habit-forming Products Brilliance Audio, 2014.
MLA Citation, 9th Edition (style guide)Eyal, Nir., Ryan Hoover, and Dave Wright. Hooked: How to Build Habit-forming Products Brilliance Audio, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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