"For fans of Charles Duhigg, Philip Tetlock and Nate Silver, a brilliant and buoyant investigation into the existence (or not) of streaks, from a rising star at the Wall Street Journal"-- Is it possible to maximize success, and limit failure? For decades statisticians, social scientists, psychologists, and economists have spent precious time thinking about whether streaks actually exist. Cohen offers an entertaining investigation into whether someone...

From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry...