Ben & Jerry's double-dip : lead with your values and make money, too
(Book)
Author
Contributors
Published
New York, NY : Simon & Schuster, [1997].
Format
Book
ISBN
0684834995, 9780684834993
Physical Desc
300 pages : illustrations ; 25 cm
Status
Cranston Central - Adult Non-Fiction
338 .7637 COH
1 available
338 .7637 COH
1 available
Providence Public - Level 1 Book Stacks
338.763 C678b
1 available
338.763 C678b
1 available
Westerly - Non-Fiction (2nd Floor-Reference Room)
338.7637 4C
1 available
338.7637 4C
1 available
Description
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More Details
Published
New York, NY : Simon & Schuster, [1997].
Language
English
ISBN
0684834995, 9780684834993
Notes
General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,"
Description
And "Chubby Hubby"--Some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate.
Description
Policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led.
Description
Business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.
Action
BSLW RECAT 2023
Copies
| Location | Call Number | Status |
|---|---|---|
| Cranston Central - Adult Non-Fiction | 338 .7637 COH | On Shelf |
| Providence Public - Level 1 Book Stacks | 338.763 C678b | On Shelf |
| Westerly - Non-Fiction (2nd Floor-Reference Room) | 338.7637 4C | On Shelf |
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Citations
APA Citation, 7th Edition (style guide)
Cohen, B., Greenfield, J., & Maran, M. (1997). Ben & Jerry's double-dip: lead with your values and make money, too . Simon & Schuster.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Cohen, Ben, Jerry. Greenfield and Meredith. Maran. 1997. Ben & Jerry's Double-dip: Lead With Your Values and Make Money, Too. Simon & Schuster.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Cohen, Ben, Jerry. Greenfield and Meredith. Maran. Ben & Jerry's Double-dip: Lead With Your Values and Make Money, Too Simon & Schuster, 1997.
MLA Citation, 9th Edition (style guide)Cohen, Ben, Jerry Greenfield, and Meredith Maran. Ben & Jerry's Double-dip: Lead With Your Values and Make Money, Too Simon & Schuster, 1997.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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