Ocean State Libraries

The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today's Millennials--well-educated, tech savvy, underemployed twenty-somethings--are at risk...

This atlas provides current information on demographics for marketing. Maps and tables are included showing populations, income, and housing and sales data (with projections) for the U.S.

Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois...

Look around you and think for a minute: Is America too crowded? For years, we have been warned about the looming danger of overpopulation: people jostling for space on a planet that's busting at the seams and running out of oil and food and land and everything else. It's all bunk. The "population bomb" never exploded. Instead, statistics from around the world make clear that since the 1970s, we've been facing exactly the opposite problem: people are...