Catalog Search Results
Author
Language
English
Description
"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...
Author
Publisher
Wiley
Pub. Date
[1990]
Language
English
Description
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!
Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with-it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy...
7) How to write copy that sells: the step-by-step system for more sales, to more customers, more often
Author
Publisher
Morgan James Publishing
Pub. Date
2016.
Language
English
Description
"It's hard to write sales copy that that doesn't feel "salesy". But copywriting is an essential business skill, no matter what business you're in. How to Write Copy That Sells is a step-by-step guide to writing copy that sells without being pushy." --
Author
Publisher
Echo Point Books & Media
Pub. Date
[2013]
Language
English
Description
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2022]
Language
English
Description
"Hey Whipple, Squeeze This, 6th Edition, offers an eye-opening take on a rapidly evolving industry. Creativity-while critical-is no longer enough to succeed in advertising. Hey Whipple provides you with the necessary tools to navigate the field's changing digital landscape and move your career forward. From learning how to tell brand stories to creating content on Instagram, YouTube, and TikTok, previous editions of this book have captured the imagination...
Author
Publisher
Rockridge Press
Pub. Date
[2022]
Language
English
Description
"Master the strategies for successful copywriting. Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101-Learn the essentials for crafting persuasive...
Author
Publisher
Thames & Hudson
Pub. Date
2008.
Language
English
Description
Offering advice from everything you need to know, from how to write copy and choose a typeface to how agencies work and the different strategies used for print, TV and online campaigns, the book includes exercises to help you judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time that show how brilliant ideas last forever.--Book cover.
14) The online copywriter's handbook: everything you need to know to write electronic copy that sells
Author
Publisher
McGraw-Hill
Pub. Date
[2002]
Language
English
Author
Publisher
Entrepreneur Press
Pub. Date
2016.
Language
English
Description
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy."--
Author
Publisher
Scribe Publishing
Pub. Date
2023
Language
English
Description
"If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you...
18) Start your own freelance writing business and more: copywriter, proofreader, copy editor, journalist
Author
Publisher
Entrepreneur Press
Pub. Date
[2008]
Language
English
