From the Book - Seventh edition /
Fundamentals of composition
Fundamentals of typography
Print production and presentations
From the Book - Sixth edition.
Fundamentals of composition
Fundamentals of typography
Print production and presentations
From the Book - Fifth edition.
Unit I : Research and concepts. Basics of research ; Linear reasoning/lateral thinking ; Exploratory drawing ; Visualizing ideas ; Theories of image and text ; Audiences, markets, and concepts ; Scheduling, organizing, and finalizing
Unit II : Fundamentals of composition. Basics of composition ; Form and space ; Symmetry/asymmetry ; Basic principles of layout ; Styles of layout ; Pace and contrast ; Size and format ; Identity and extended systems ; Photography and illustration
Unit III : Fundamentals of typography. Typography and meaning ; The anatomy of type ; Understanding and selecting typefaces ; Spacing ; Readability and legibility ; Typographic emphasis and hierarchy ; Typographic rules/boxes and ornaments ; Typographic rules/boxes and ornaments ; Text as image
Unit IV : Fundamentals of color. Color terminology ; Color legibility, contrast, and harmony ; Color associations ; Color as information
Unit V : Tools and technologies. Photography basics and sourcing images ; Page-assembly programs ; Photoshop ; Illustrator ; Flash/after effects
Unit VI : Print production and presentations. Preparing files for print ; Creating a convincing presentation ; Paper stocks and finishing ; Printed color ; Print media ; Digital printing ; Correcting color proofs and press check
Unit VII : Web and interactivity. Project development process overview ; Project structures ; Web tools ; Initial consultations ; Information architecture (IA) ; Flowcharts and wireframes ; Common elements of a web layout ; Designing for the web ; Mobile application design ; Working with content management systems ; Banner ad design ; Search engine optimization (SEO) ; Online portfolios
Unit VIII : Expert paths and collaborations..