Catalog Search Results
Author
Publisher
Warner Books
Pub. Date
1997.
Language
English
Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May...
Author
Publisher
Wiley
Pub. Date
[2022]
Language
English
Description
"In this book Chen offers guidance to "knowledge professionals" on how to sell their ideas and expertise. Knowledge professionals include investment bankers, consultants, lawyers, accountants, scientists, and anyone else who needs to develop business by selling a service. The content will be supported by his experience and supplemented by scientific research. The book will be divided into 3 main sections: Mindset, Strategy & Tactics, and Measuring...
Author
Publisher
Harvard Business Review Press
Pub. Date
[2012]
Language
English
Description
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.
In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive...
Author
Language
English
Formats
Description
"Something strange happened on an unremarkable day just before the season changed. beautiful book that describes the impact of COVID-19 on communities and why some essential workers could not quarantine. Everybody who was outside . . . went inside. Outside, it was quieter, wilder, and different. Inside, we laughed, we cried, and we grew. We remembered to protect the ones we love and love the ones who protect us. While the world changed outside, we...
Author
Publisher
O'Reilly Media, Inc
Pub. Date
[2018]
Language
English
Description
"How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Service design...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2023]
Language
English
Description
"With inflation raging, businesses must raise prices, but there's a problem--how to do it wisely, without losing customers. Pricing with Confidence, Second Edition gives a professional pricing wisdom on how to raise prices in an inflationary world, without alienating customers or hurting sales. It shows managers and salespeople how to kick the price discounting habit they often use as a crutch to close a sale. The book also helps business and product...
11) Market leadership strategies for service companies: creating growth, profits, and customer loyalty
Author
Publisher
NTC Business Books
Pub. Date
[2000]
Language
English
Author
Series
General ; 87
Publisher
National Bureau of Economic Research
Pub. Date
[1968]
Language
English
Publisher
Zeitgeist Films
Pub. Date
2006.
Language
中文（繁體）
Description
On the outskirts of Beijing is an amusement park called The World. The staff may be happy around the guests, but it's a different story behind the scenes. The park is seen through the eyes of the staff, along with the romances, dreams, and loneliness.
