Catalog Search Results
2) Hot number
Author
Series
Language
English
Description
Micki Jordan, publicist to the brightest stars in the sports world, has decided to end her tomboy ways--effective immediately. While she will still be able to discuss the finer points of the two-man defense, she's transforming herself into one hot number. With any luck, she will no longer be known as "just one of the guys."
Now, Micki wants to find a new man to fit her new life. Current leading contender Damian Fuller is a professional
...Author
Publisher
Collins
Pub. Date
[2008]
Language
English
Description
The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work. Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's...
4) Chances are
Author
Series
Harlequin temptation ; 79
Language
English
Formats
Description
When Donovan Grant's company hires Liz Jerome as a public relations expert, Liz is unprepared for Donovan's flirting, and must face her painful past before acknowledging her growing attraction to him.
Author
Language
English
Description
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new...
Author
Publisher
Lioncrest Publishing
Pub. Date
20220712
Language
English
Description
"At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a crisis will hit but when. When it does, there's no time to stop and strategize. What's your plan for survival? Communication strategist Wesley Donehue has managed some of the biggest political and corporate scandals in recent decades. One of the first strategists...
Author
Language
English
Description
"Straitlaced tycoon Richard Carlton suspects that his aunt Destiny has more than business matters on her mind when she insists he meet klutzy PR executive Melanie Hart. Melanie might be brilliant--and beautiful--but Richard won't open his wounded heart to any woman, no matter how much she might make his pulse race. Yet when the press mistakenly reports that they're a couple, Richard convinces Melanie to pretend that they're engaged--to bolster his...
8) When we met
Author
Series
Language
English
Description
"Angel Whittaker earned his scars the hard way, but the scars that can't be seen are the ones that haunt him the most. Since he moved to Fool's Gold, California, he's cobbled together a life for himself as a bodyguard trainer. If he's not exactly happy, at least his heart is safe. Working with pro-football superstars taught tough-talking PR woman Taryn Crawford one thing--she can go toe to toe with any man. But then dark, dangerous former Special...
Author
Publisher
American Management Association
Pub. Date
[2015]
Language
English
Description
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations...
10) Be your own best publicist: how to use PR techniques to get noticed, hired, and rewarded at work
Author
Publisher
Career Press
Pub. Date
[2011]
Language
English
Description
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful,...
Author
Publisher
HarperBusiness
Pub. Date
2002.
Language
English
Description
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Author
Publisher
Berrett-Koehler Publishers, Inc
Pub. Date
[2015]
Language
English
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
Author
Series
Language
English
Formats
Description
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion
...Author
Language
English
Description
Gail DeMarco left Whiskey Creek to make a name for herself in L.A. Her PR firm has a roster of A-list clients, including sexy box-office hit Simon O'Neal. When a turbulent divorce sends him into self-destruct mode, Gail drops Simon - and he retaliates by taking the rest of her clients with him. Now Gail has to humble herself and make a deal with Simon: to help him get custody of his son, Gail will become his squeaky-clean wife from Whiskey Creek.
17) Hot property
Author
Language
English
Description
Just one short season ago, major league center fielder John Roper had it all: the looks--and personal life--of a sports hero and the public's adoration. But this hot property's lucky streak has run out. After a World Series disaster, fans diss him, shock jocks mock him and his dysfunctional family hassles him for money he really can't spare. Now it's up to him, and Hot Zone publicist Amy Stone, to get his life back on track.
Amy finds
...Author
Language
English
Description
"Gerald, a mid-level employee of a New York-based public relations firm, has been uploaded into the company's internal Slack channels. At least his consciousness has. His colleagues assume it is just an elaborate ploy to exploit their lax work-from-home policy. Disembodied and alarmed by the looming abyss of an eternity on-line, Gerald enlists his co-worker Pradeep to find out what happened to his body and help him escape. Slackbot, Slack's AI assistant,...
Author
Publisher
Veracity Marketing
Pub. Date
20210122
Language
English
Description
"Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to a flourishing marketing position. This honest boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, social media attention, increased search...
Author
Pub. Date
[2013]
Language
English
Description
"Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitchng. It'll also tell you how to avoid becoming...
