Catalog Search Results
Series
Language
English
Description
An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy...
Author
Publisher
Portfolio
Pub. Date
[2007]
Language
English
Description
American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission...
Author
Publisher
Nelson Business
Pub. Date
[2006]
Language
English
Description
Learn to make your small business marketing as simple, effective, and affordable as duct tape.
In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.
In this audio book you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:
• First, learn the basics...
Author
Publisher
Entrepreneur Press
Pub. Date
[2016]
Language
English
Description
"The Brand Mapping Strategy is designed for CEOs, executives, entrepreneurs and enterprises who set their sites on developing a long-term branding platform instead of a short-term strategy that supports and builds buzz for their personal or business brand"--
