Catalog Search Results
Author
Series
How-to-do-it manuals for libraries ; no. 20
Publisher
Neal-Schuman Publishers
Pub. Date
[1992]
Language
English
Author
Series
Language
English
Formats
Description
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion
...Author
Publisher
Libraries Unlimited
Pub. Date
[2009]
Language
English
Description
Encourages public libraries to update traditions, collections, and services to better reflect the customer's perspective; and discusses building design ideas, hiring guidelines, merchandising, Web sites, troubleshooting, and related topics.
Author
Publisher
Neal-Schuman, an imprint of the American Library Association
Pub. Date
2013.
Language
English
Description
Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage you to look at library marketing through a combination of branding, positioning, and promotion.
Author
Publisher
McFarland & Co
Pub. Date
[2007]
Language
English
Description
"This handbook articulates the reasons and defines a strategy for promoting a program of class visits to the public library, and provides detailed instructions and easily adaptable templates to assist librarians in initiating an organized program of class visits"--Provided by publisher.
Author
Publisher
ALA Editions, an imprint of the American Library Association
Pub. Date
2014.
Language
English
Description
Being a frontline advocate requires vision, a deep understanding of the workings of the library, and a plan of relationship building and communication. Any advocacy effort will be unsuccessful without data and statistics. Data that speaks to your point is difficult to refute, and being prepared with easily accessible data lends greater authority to you and your message.
Publisher
OCLC
Pub. Date
[2011]
Language
English
Description
Suggests that the Geek the Library campaign can change perceptions about libraries, librarians and public library funding, and that implementation of the campaign can positively impact public library funding trends. The report contains details from qualitative and quantitative research, as well as interesting insights based on the experiences of participating libraries.
Author
Publisher
ALA Editions, An imprint of the American Library Association
Pub. Date
2016.
Language
English
Description
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template...
Author
Publisher
ALA Editions, an imprint of the American Library Association
Pub. Date
[2017]
Language
English
Description
Fandoms are passionate communities of people, tied together by their fervent devotion to a fictional book, show, sport, and more. The authors provide library programmers with practical tips for offering programs that will appeal to the various fandoms that exist among your patrons. Each theme in the book includes suggestions that can be adapted for your facility.