Catalog Search Results
Author
Language
English
Description
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new...
Author
Series
Publisher
Wiley
Language
English
Formats
Description
Build your brand, market your products, and gain a following on social media's hottest destination. This guide shows you how to nurture a following, encourage participation, and engage your audience as you implement effective marketing techniques!
Author
Publisher
McGraw-Hill
Pub. Date
[i.e. 2010]
Language
English
Description
Want Market Share? Google It!
You know you've hit it big when your name becomes a verb-and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.
How does Google do it? In a word: marketing.
You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2017]
Language
English
Description
Marketing has changed forever-this is what comes next.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded...
8) The power of visual storytelling: how to use visuals, videos, and social media to market your brand
Author
Publisher
McGraw-Hill
Pub. Date
[2014]
Language
English
Description
Attention is the new commodity. Visual Storytelling is the new currency.
Human brain processes visuals 60,000x faster than text.
Web posts with visuals drive up to 180% more engagement than those without.
Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging...
Author
Publisher
In Easy Steps
Pub. Date
2020.
Language
English
Description
"Digital Marketing for Businesses in Easy Steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: The fundamentals of digital marketing. Getting more from your website and getting your "digital house in order". The social network sites...
Author
Language
English
Formats
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
Author
Series
Publisher
McGraw-Hill
Pub. Date
[2011]
Language
English
Description
This book is a crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your...
Author
Language
English
Formats
Description
This is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you will learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed...
Author
Series
Publisher
Wiley
Language
English
Description
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Author
Language
English
Formats
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Publisher
Lioncrest Publishing
Pub. Date
2022.
Language
English
Description
"In Niching Up, Chris [Dreyer] reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects." Back cover.
Author
Series
Publisher
Wiley
Language
English
Formats
Description
Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.
Author
Publisher
John Wiley & Sons
Pub. Date
[2009]
Language
English
Description
The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover: Facebook: The Google Killer This chapter will discuss how Facebook will monetize...
Author
Publisher
W. W. Norton & Company
Pub. Date
[2016]
Language
English
Description
"An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value." --
Author
Publisher
Wiley
Pub. Date
2012.
Language
English
Formats
Description
How to effectively use Pinterest to market your business, product, or service
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of "pins," usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn't
...