1) Game-based marketing: inspire customer loyalty through rewards, challenges, and contests

Author
Zichermann, Gabe
Publisher
Wiley
Pub. Date
[2010]
Language
English
Book
 Show Edition
On Shelf
Providence Public - Level 1 Book Stacks
658.8 Z64g
1 available
Place Hold

2) Loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement

Author
Paharia, Rajat
Publisher
McGraw-Hill Education
Pub. Date
[2013]
Language
English
Book
 Show Edition
On Shelf
Barrington - Non-Fiction (Main Floor)
658.834 PAH
1 available
Place Hold

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