Ocean State Libraries

"The town of Castle Rock, Maine has seen its fair share of oddities over the years, but nothing is as peculiar as the little curio shop that{u2019}s just opened for business here. Its mysterious proprietor, Leland Gaunt, seems to have something for everyone out on display at Needful Things{u2026}interesting items that run the gamut from worthless to priceless. Nothing has a price tag in this place, but everything is certainly for sale. The heart{u2019}s...

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme...

A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.

"From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us." -- "From the tangled underpinnings of our food taste to the complex dynamics of our playlists, our preferences and opinions are constantly being shaped by countless forces. In the digital age, a nonstop procession of "thumbs up" and "likes" is helping dictate our choices. Vanderbilt...

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate...

"This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications....

"Buy American is an exciting history of economic nationalism, of the movements that made odd bedfellows of trade unions, corporate interests, and government as they attempted to entice, cajole, and occasionally mislead American consumers to keep their money inside the nations's borders."--Jacket.

"The buying power of women. Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a "transaction" process to deliver the service they provide, but very few businesses focus on elevating "interaction" so that a brand experience includes a personal...