Ocean State Libraries

"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...

Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write...

"So much of success in business depends on writing well. From resumes to reports, proposals to presentations, Writing Well for Buisness Success will help you communicate your ideas clearly, quickly and effectively. It will help you distill your message into a well-targeted statement; ace the elements of style; write what you want to say in emails, business plans and more; master the tricks of editing yourself. Presented in author Sandra Lamb's lighthearted...

Alan C. Greenberg, the former chairman of Bear, Stearns, and a celebrated philanthropist, was known throughout the financial world for his biting, quirky but invaluable and wise memos. Read by everyone from Warren Buffett to Jeff Bezos to Tom Peters, Greenberg's “Memos From the Chairman” comprise a unique, and uniquely simple, management philosophy. Make decisions based on common sense. Avoid the herd mentality. Control expenses with unrelenting...