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Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write...

"Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavour. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions, and contracts. Business Writing For Dummies shows you, from the ground up, how to create...

"Now in its tenth edition, this classic book remains the complete business-writing reference for students and professionals alike. Alphabetically organized and easy-to-use, its nearly 400 entries provide guidance for writing all the most common types of business documents and correspondence, from brochures, press releases, and r?sum?s, to executive summaries, proposals, and reports. Abundant, real-world sample documents and visuals throughout the...

"A winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You'll learn to promote yourself and your ideas clearly and concisely--whether putting together a persuasive...