Catalog Search Results
Author
Series
Publisher
Harpercollins Leadership
Language
English
Description
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.
Author
Publisher
Morgan James Publishing
Language
English
Formats
Description
"It's no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six-or even seven-figure businesses while so many others strive to make a consistent income? Now, Mike Kim answers that question by sharing his proven 8-step blueprint that has helped build the brands for some of today's most influential thought leaders -- as well as his own personal brand. "Yes, it's possible to...
Author
Language
English
Description
This "wickedly funny" (The Boston Globe) New York Times Notable Book from the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor...
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor...
Author
Publisher
Harvard Business School Press
Pub. Date
[2007]
Language
English
Description
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has...
Author
Publisher
St. Martin's Press
Pub. Date
2016.
Language
English
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....
Author
Publisher
Prima
Pub. Date
[2002]
Language
English
Description
"Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--Jacket.
Author
Language
English
Formats
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Publisher
Lioncrest Publishing
Pub. Date
[2022]
Language
English
Description
"You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins--and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or copmany size. You have...
Author
Publisher
Slow Burn Marketing LLC
Pub. Date
2013.
Language
English
Description
"Cats and marketing? Be serious. We are serious. Serious as a cat. Emotionally honest. The Avenger of the Gods. A work of genius. Love them or hate them, cats are epic. Some of history's great thinkers have said pithy things about them. Understand the genius of the cat, and you can start to understand the genius of your business. Yes, your business has genius. What most businesses are missing is an understanding of that genius--a genius that becomes...
Author
Publisher
Jossey-Bass, A Wiley Brand
Pub. Date
[2014]
Language
English
Description
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective,...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2019]
Language
English
Description
"Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social...
Author
Publisher
Matt Holt Books, an imprint of BenBella Books, Inc
Pub. Date
[2021]
Language
English
Description
"Timely and compelling, this book's message is simple: The future of profit is people's purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today's market, but provides the how-concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success"--
