Catalog Search Results
Author
Language
English
Formats
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The...
Author
Publisher
HarperBusiness
Pub. Date
[2000]
Language
English
Description
As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies. This book is the result of their hands-on work with...
Author
Publisher
Wiley
Pub. Date
[2009]
Language
English
Description
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
Author
Publisher
Oxford University Press
Pub. Date
2021.
Language
English
Description
"This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Don't Know, this book takes readers further on a journey to smarter, evidence-based marketing. This text is about the fundamentals of buying behaviors and brand performance, fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--
Author
Publisher
Kogan Page
Pub. Date
2012.
Language
English
Description
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and...
Author
Publisher
Ambient Press
Pub. Date
©2019.
Language
English
Description
"You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"--And...
Author
Publisher
Wharton School Press
Pub. Date
[2021]
Language
English
Description
The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. --
