Catalog Search Results
Author
Publisher
Crown Business
Pub. Date
[2013]
Language
English
Description
"In Driving Loyalty, you'll get an inside look at how Enterprise began operating three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry. You'll also discover how other thriving companies--from JetBlue and Starbucks to Costco and even Chobani Yogurt--use similar techniques to outsmart the competition and turn customers and employees into raving fans.
Driving...
Author
Publisher
Page Two
Pub. Date
[2023]
Language
English
Description
"Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same? In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns...
Author
Publisher
Greenleaf Book Group Press
Pub. Date
2023
Language
English
Description
"The buying power of women. Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a "transaction" process to deliver the service they provide, but very few businesses focus on elevating "interaction" so that a brand experience includes a personal...
Author
Publisher
Beacon Press
Language
English
Formats
Description
How popular companies like Apple and Trader Joe’s project a hip, progressive image—and whether we should believe them
Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their...
Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their...