Loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement

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Average Rating
Author
Paharia, Rajat
Publisher
McGraw-Hill Education
Publication Date
[2013]
Language
English
Book
Show Edition
On Shelf
Where is it?
Place Hold

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ISBN
9780071813372

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Subjects

Subjects
Big data
Brand loyalty
Corporate culture
Customer loyalty programs
Customer relations
Internet marketing
Management
Marketing
Marketing -- Management
Organizational behavior

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